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Google Appliance Comes Up Short
By: Manoj Jasra 2007-12-12 CMS Watch has found that the actual technology inside Google's popular Search Appliance product has not kept pace with the company's marketing spin. This analysis stems from CMS Watch's 2008 "Enterprise Search Report," released earlier this month, which evaluates 18 major enterprise search offerings. While Google's marketing of the latest Version 5 of its Search Appliance ("GSA") emphasizes enterprise security and connector enhancements, the product actually still trails most competitors in those areas. In fact, CMS Watch found:
On the flip side, the GSA still excels at searching website content " a traditionally underserved and very important niche. CMS Watch found that the happiest GSA customers used the appliance for simpler web search. "The challenge comes on an Intranet or other complex enterprise environment The 2008 Enterprise Search Report provides detailed comparisons of 18 vendors spanning 5 market segments categories, as well as evaluations of individual product suitability for 12 functional and industry scenarios. The Report is available for purchase online from CMS Watch (http://www.cmswatch.com/).
About the Author: Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach. Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com | |||||||||||||||||||||||||||||
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