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Google Appliance Comes Up Short
By: Manoj Jasra 2007-12-12 CMS Watch has found that the actual technology inside Google's popular Search Appliance product has not kept pace with the company's marketing spin. This analysis stems from CMS Watch's 2008 "Enterprise Search Report," released earlier this month, which evaluates 18 major enterprise search offerings. While Google's marketing of the latest Version 5 of its Search Appliance ("GSA") emphasizes enterprise security and connector enhancements, the product actually still trails most competitors in those areas. In fact, CMS Watch found:
On the flip side, the GSA still excels at searching website content " a traditionally underserved and very important niche. CMS Watch found that the happiest GSA customers used the appliance for simpler web search. "The challenge comes on an Intranet or other complex enterprise environment The 2008 Enterprise Search Report provides detailed comparisons of 18 vendors spanning 5 market segments categories, as well as evaluations of individual product suitability for 12 functional and industry scenarios. The Report is available for purchase online from CMS Watch (http://www.cmswatch.com/).
About the Author: Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients. Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. |
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