Future Of Search: From Leading Experts


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By: Manoj Jasra
2007-12-12

On December 11, 2007 leading experts on search met to discuss the future. In fact they met to share their thoughts on the future of Search in the year 2010.

Enquiro previously released a Search 2010 Whitepaper where topics of discussion included:

  • Impact of Personalization of search
  • How much change will we see in 3 years? In 5 years?
  • Impact of Universal Search Results
  • The promise of Mobile
  • What might happen with search advertising?
  • How will the user experience with search evolve?
  • What might happen with the search interface as we know it?

You might want to go over the white paper itself so you're familiar with it. If you don't have it yet, it's available at http://enquiroresearch.com/personalization/.

What's The Future of Search Going to Look Like?

This Webinar, Search: 2010 is the follow up to a white paper Enquiro released this past summer. The particpants of experts included:

  • Marissa Mayer - VP, Search Products and User Experience, Google
  • Larry Cornett - VP, Search Experience, Yahoo
  • Justin Osmer - Senior Product Manager, Live Search, Microsoft
  • Daniel Read " Senior VP of Site Product Management and User Experience, ASK
  • Michael Ferguson (unable to participate in Webinar) - Senior User Experience Analyst, Ask
  • Jakob Nielsen - User Advocate and Principal of Nielsen Norman Group
  • Chris Sherman - Executive Editor, Search Engine Land
  • Greg Sterling - Founding Principal, Sterling Market Intelligence.
  • Danny Sullivan (unable to participate in Webinar) - Chief Content Officer, Search Engine Land

After getting their thoughts, we put them together and did some eye tracking research on what a search results page might look like in 2010. We invited special guests to participate and have the opportunity to throw questions at this Search Dream Team. This webinar is the end result. Enjoy!

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About the Author:
Manoj Jasra has been in the search marketing industry since 2002 with Enquiro Search Solutions. His role as the Director of Technology at Enquiro involves him developing strategic relationships with technology vendors, overseeing web analytics and designing cutting edge solutions for clients. Manoj's background in software development and experience in search marketing/web analytics gives him the ability to provide strategic consultation throughout the entire online marketing process.

Manoj's blog, Web Analytics World focuses on insight in Search Marketing, Blogging, Web Analytics and Technology; it is also one of the top read web analytics blogs. You can frequently find Manoj's writing at popular marketing publications.
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