Search Engine Marketing Brand Lift

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Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software

By: Aaron Wall
2007-12-11

Enquiro performed research sponsored by Google which aimed to determine if search marketing could cause a brand lift. The research stated that buying...

...the top ad position provides better brand recall, better brand association, and improved purchase intent for both branded and unbranded queries. This is true even if you already own the top organic ranking site. They also recommend writing ads for people who are new to your brand and have yet to establish an affinity for it.

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Tag: SEM, Branding

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.