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Google Makes Moves To Protect Organic Relevancy


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Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software
By: Robert Scoble
2007-11-19

TechCrunch is reporting on Googles moves to protect organic relevancy in its search results. Good for Google. Ive gotten attacked by PayPerPosters who dont understand...

...the difference between sponsorship and paid editorial and Google gaming.

Personally, as long as bloggers disclose ON THE POST that they are getting paid I dont have a problem with these schemes. Back when I was saying PayPerPost was bad they werent requiring disclosure ON THE POST itself. If they do now then Im OK with it.

Most of my reading now is in a RSS reader. So if the disclosure isnt PER POST, as in this post is sponsored by then I cant know, as a reader, that that post is paid for by an advertiser. Thats evil, in my book.

On the other hand Id rather Google be a bit more granular than just penalizing the entire blog. They should just penalize the posts that are paid for. But its hard to do that.

Bloggers beware. If you just write great content and put the ads around the content like everyone else does you wont be messing with Google and Google wont mess with you.

UPDATE: Kevin Burton, who runs the site TailRank which tracks millions of blogs, points out that PayPerPost never forced disclosure by its members. Thats why this company has no moral high ground to claim. Go Google Go.

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About the Author:
Robert Scoble is the founder of the Scobleizer blog. He works as PodTech.net's Vice President of Media Development.

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