How Natural is Your Site s Growth

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How Natural Is Your Site's Growth?

By: Aaron Wall
2007-11-05

Michael Jenson from Solo SEO recently emailed me about a cool new free SEO tool he created called Index Rank. After seeing my post about Google date based filters...

...Michael created the Index Rank tool, which allows you to see the growth of a site's profile in Google based on the number of pages indexed over different periods of time. The tool also allows you to compare multiple sites against each other.

Why is this data useful?

Since Google removed the supplemental results label, the next best thing we have to test site trust for lower end longtail pages is how quickly new pages are getting indexed.
If you see a rapid increase in indexing you know that is caused by an increase in domain trust due to better inlinks, an increase in content creation that leveraged unused authority the site was sitting on, solving a crawling issue, improving internal site architecture, or some technical issue that might be associated with creating duplicate content pages.
If everything you create is getting indexed you may consider creating content at a faster rate, perhaps using sub-brands off subdomains.
If you keep pumping out content but are not seeing your indexing stats go up, that is a cue to build links.

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

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