RSS
Contact
Newsletter
 |
|
Is Google Now The Big Ugly?
By: Barry Welford 2007-11-02 As any big corporation knows, some will automatically question their motives. Wal-Mart is perhaps the prime example of this. Even though a corporation... ...may be attempting to apply the highest standards of ethics, inevitably mistakes may occur. Individual managers within a large corporation may look to further their own careers by taking decisions which might not be aligned with corporate policies. Even though a corporation may proclaim a slogan of, Do No Evil, that slogan may not be applied by every individual working for the corporation. The situation is even worse in a public corporation, where the bottom line results in any quarter must satisfy the investing public. For whatever reason, Google seems to be running into a number of problem situations of this type. Andy Beard points to one of these in his post, Google Reputation Management Disaster With Open Social. As he mentions, there have been a number of reputation management and trademark problems. Google is now looking at a new Open Social platform for social media web developers. The big problem is that Google dont own the trademark, or even a lot of the concept behind it, and they certainly dont own their own SERPs (search engine results pages). Although he is expressing his own opinion, there is some element of truth in the following: Googles Idea of Open If big corporations wish to avoid that ugly epithet, they must work hard to ensure individuals feel their rights are being fully acknowledged and respected. Given that so much personal data is now available on the Internet, a company like Google needs to work even harder than most to maintain a good reputation in the community. Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Barry Welford, President of SMM Internet Marketing Consultants works with business owners and senior management on Internet Marketing strategy and action plans to grow their companies. He is a moderator at the Cre8asite Forums and writes on current issues on the Internet and on the Mobile Web in three blogs, BPWrap, StayGoLinks and The Other Bloke's Blog. | |||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
1998-2009
All Rights Reserved. Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
