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The Great Google Data Grab Of 2007

By: Aaron Wall
2007-11-01

If your Google AdWords quality score is too low, Google will allow you to compete in the auction with reasonable ad pricing ONLY if you give them your conversion data:

The arguement from my representative was that your pages are terrible so if we cant see how well you convert our users then we will need you to pay $10.00 per click to make up for your low QS (my average keyword price was $2.75 at the time). That of course would have put me out of business.

Once I caved and allowed them to snoop on my conversions they allowed me to keep buying at or near my original keyword price.

If your copyright content is being uploaded to YouTube, Google will protect you if you upload your copyright content to Google:

I see a monetization in the works.

a) All of the big companies will make the effort to supply Youtube with good qualities of their videos. Movies, Shows etc.
b) YouTube gathers all that stuff, and builds the largest database of top quality videos.
c) Youtube offers the media companies to enter into a partnership. Hey guys, you already have the stuff uploadedwhy not sell the premium content to our millions of users?

If people are scraping and stealing your content Google will eventually allow you to rank for your own work if you sign up with Google Webmaster Central and register your copyright work.

After all your sites are registered with Google, how easy will it be for them to force compliance on smaller webmasters? Given the indiscriminate attitude exhibited when Google recently hand edited PageRank scores, it seems there is good reason to not register with the borg.

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.


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