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Google Introduce Keyword Analysis Page 
By: Dan Sharp 2007-10-19 Google have introduced some nice new features to the Adwords keyword tool over the past few days and they have continued with the introduction of a new 'keyword analysis' page. It aims to give greater transparency into Googles quality score by breaking it down into two main components, keyword relevance and landing page quality at individual keyword level. You may have noticed that the little magnify glass next to each keyword now has an extra arrow, which brings up the following when you hover over with a mouse - 
By clicking on the details and recommendations link it takes you over to the new keyword analysis page. I went through a few campaigns to find a keyword with a poor quality score to highlight the kind of advice you get, as shown below. 
The report does not necessarily give you that much more information than you could probably work out yourself, but I do like the breakdown of components which will help provide a little more transparency into what element might be the problem in a keywords performance, especially for the everyday advertisers. Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Dan Sharp is the founder and author of the PPC Blog, offering latest news & insights of all things pay per click. Dan is currently employed as a pay per click advertising specialist for one of the UK's top SEM agencies. |
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