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GPhone: Low Cost, Low Tech? 
By: Jordan McCollum 2007-10-16 The highly-touted, much-rumored GPhone may (or may not) actually be a reality"but it may not take the form were all expecting. Ever since the rumor first began late last year... ...the GPhone is portrayed as the next-gen iPhone. We all hoped, however, that it would be the cheaper alternative. However, USA Today reports today that the GPhone may go another route: low cost, low tech. Aside from the most recent infamous leaked pictures (which confirm the low cost/low tech theory), USA Today cites Googles recent acquisitions of Jaiku and Zingku as evidence of this direction. (Okay, the didnt really cite the photos. But they should have.) That scenario gained credence last week after the search giant announced its acquisition of an obscure Finnish start-up, Jaiku, holder of key Short Message Service patents. SMS is text messaging, the technology that enables the exchange of short messages between billions of ordinary cellphones...The low tech/low cost phone would be aimed at young users and sell at a fraction of the price of an iPhone, RIM BlackBerry, Palm (PALM)Treo or Microsoft (MSFT) Windows Mobile smart phone, according to Trip Chowdhry, analyst at Global Equities Research. Of course, we have to ask: how young is young? Is this young as Neil Patel defines it, or young as Andy defines it? 
There is (at least) one problem with the plan: One major hitch: Cellphone carriers are insisting on a cut of ad revenue. The carriers want money any time the phones are turned on, especially if the call is to Google, -The Envisioneering Groups research director Richard- Doherty says.However, this doesnt appear to seriously impede Googles rumored plans: Or perhaps they wont sign with a carrier, after their wireless spectrum bid/bluff that pushed for open applications, devices, networks and access. Comments Tag: Google, GPhone Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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