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A-List Google Reader Back-Slapping

By: Andy Beal
2007-10-15

Over the weekend, Google started displaying Google Reader subscriber numbers for blog RSS feeds. The number shows how many Google Reader...

...users have subscribed to a particular feed"note, only Google Reader users.

I was going to add the news to Mondays Pilgrims Picks, but something else happened.

Michael Arrington and Robert Scoble jumped on the opportunity to create yet another Top Blah Blah Blah list of blogs.

As expected, the list has quickly turned into a mess.

Why? As what always happens whenever someone tries to compile a list of blogs: someone gets left out. This usually happens because the list is confined to the small piece of the blogosphere the compiler lives in. Consequently, theres a lot of add me or you forget this blog comments.

Heres some honesty. I love seeing Marketing Pilgrim on any list"like many bloggers"and I suggested MP be added to this new list. Guilty, as charged. But then I stopped and asked, when will this blog-list insanity stop? Do we really need to keep compiling lists of top blogs?

The blogosphere is all about the long tail. If we continue to highlight only the top 0.0001% blogs we do nothing but encourage the echo-chamber when instead we should be trying to delve deeper/wider into the blogosphere.

What do you think? Do we need another top blog list?

(Note: Scoble & Arrington should know this is not a personal attack on them, but the concept of blog-lists).

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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