Professional Search Engine Optimization with PHP

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By: Stoney deGeyter
2007-10-09

Running a successful search engine optimization firm means that I have to have a solid understanding in numerous coding strategies that can play a role in an SEO campaing.

Im not a programmer, and dont know a lick about PHP, but I also knew that pSEOwPHP would be a valuable book worth reading. I was right.

Professional Search Engine Optimization with PHP: A Developers Guide to SEO

Authors: Jaimie Sirovich and Cristian Darie

Paperback: 360 pages

Cost: $26.39

Published: April 2007

pSEOwPHP is a book written by programmers for programmers. Rarely will you go more than a couple of pages without getting an indepth look at php code illustrating just how certain jobs are done. But that should not dissuade the non-programmer. Going through this book I did a good deal of skipping. I dont need to know the code"wouldnt understand it anyway"but what I did get was a solid grasp on how PHP can be an extremely effective tool in a search engine optimization campaign.

So what can you learn in a book about PHP without knowing PHP? Youll get a crash course in creating search engine friendly URLs, redirects, duplicate content, search friendly html, web feeds, sitemaps, link bait, cloaking and a whole lot in between. For the non-programmer I found all the things that you can do with PHP fascinating. The concepts here are nothing new but Im certain my programmers will find information in here that they can apply liberally throughout our client campaigns.

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Tag: PHP, SEO, SEM

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About the Author:
Read this article and more at the E-Marketing Performance Blog. Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search optimization marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook.