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Google Analytics Shortcut By Justin Cutroni

By: Manoj Jasra
2007-10-08

According to Brett Crosby over at the Google Analytics Blog posted that Justin Cutroni, the Director of Analytics at EpikOne, Inc has jsut released a very thorough eBook...

...on Google Analytics, titled "Google Analytics Shortcut."

The goal of Google Analytics ShortCut is to help users configure Google Analytics to meet their business needs. It's only $10, so I suggest you BUY IT right away.

Here's an overview of the eBook:
  • Getting Setup Correct
  • How Google Analytics Works
  • Profiles and Profile Settings
  • Filters
  • Goals & Funnels
  • Common Website Configurations

    • o Dynamic Websites
    o Tracking Across Multiple Domains
    o Tracking Across Multiple Sub Domains
    o Tracking Across Multiple Domains with Multiple Sub Domains
    o Frames & IFrames

  • Marketing Campaign Tracking
  • E-Commerce Tracking
  • Custom Segmentation
  • CRM Integration
  • Tips & Tricks

    • o Tracking Visitor Clicks, Outbound Links and Non-HTML Files
    o Recommended Profiles & Filters
    o Custom Segmentation Hacks
    o Excluding Yourself from Google Analytics Data
    o Creating an Implementation Plan
    o Keeping Track of Your Configuration Changes
    o Troubleshooting Data Accuracy

  • Reference

    • o Google Analytics Functions
    o Tracking Code Variables
    o Regular Expressions
    o Tools for Debugging Google Analytics
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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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