Ultimate Video Optimization Resources
By: Manoj Jasra
2007-10-03
Last week we gathered some useful link for Optimizing Images for Search Engines and this week we discovered some great resources for Optimizing Video for Search Engines.
With Google introducing Universal Search earlier this year (and other engines closely following behind), search results are more and more likely to have video results integrated within natural search listings. Titles, Descriptions, Ratings, Average watch duration and Views are all factors contributing to the likelihood of videos (from YouTube, Google Video, MetaCafe, Yahoo Video) found within  search results. Check out the sites below for detailed tactics on how to leverage videos in your online campaign:
- Search Engine Watch: Optimizing Video for Search Engines
- ASK Enquiro: How Can I Optimize My Videos?
- Matt Cutts: optimize for search engines or users Google video
- More Matt Cutts: SEO Answers on Google Video
- Lancer Media: Optimize Videos For Search Engines
- Antezeta: 8 Ways to Optimize Video and Multimedia for Top Search Engine Visibility
- Digg: Optimizing Video Content for Search Engines
- Search Marketing Standard: Optimizing Your Video Pages in 10 Easy Steps
- Top Rank Blog: Optimizing for Video Search Engines
- Fatham SEO: SEO, Video Search Engine Optimization
- Persona Non Gravy: Optimizing Video for Natural Search
- Reel SEO: Basic Tips for Optimizing Video content for Search Engines
- Aus SEO: Optimizing Video for Search Engines
- Rise Rep: Optimizing Video Content for Search Engines
- 10 Golden Rules Blog: Optimizing Multimedia Files for "Blended or Universal Search"
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Tag: SEO, SEM, Universal Search, Video Optimization
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About
the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.
Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.
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