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How Google Desktop Can Drive Traffic To Your Website 
By: Michael Gray 2007-10-03 Recently I was discussing how the disparity of numbers in analytics was causing me some aggravation. After digging a little deeper I think I found part of the source of my frustration... ...the Google Desktop Reader. Heres a screenshot from feedburner 
The two lines I want to draw your attention to are Google Desktop. If someone has Google Desktop installed and is using the web clips a bit of background voodoo happens. Web clips autodiscovers RSS feeds and ads them from any site you visit. The subscription is automatic and completely out of the users control. IIRC if you dont ever click or go back to the site it will automatically unsubscribe you at some point in the future. This all comes back to Google personalized search strategy. Get the webmasters and web publishers to see an advantage to getting more people using Googles products (see dont become a Google traffic addict). Im sure Google (and vista) would content most people dont get RSS and this introduces them slowly to the benefits of the technology, and I will conceed that point. However the end user really needs to have more control over how/what is happening. For example its not out of the realm of possibility to accidentally wind up on porn site with RSS and start getting streaming porn headlines in your web clips section. The ability to directly influence what appears there and to simply leave it up to the machine to figure it out is a major flaw/oversight. So if youre playing the RSS game right now Google Desktop/Web Clips can be used to boost up your subscriber base, something to think about. Comments Tag: Google, SEO, SEM Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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