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A Better Search Tool For Facebook Apps 
By: David Berkowitz 2007-10-01 Mashable covers Clever Hippo, a search engine for Facebook applications. As I've written about before, Facebook is pitifully weak as a search engine... ...so it's not surprising to see other services trying to help Facebook along here. Especially useful on Clever Hippo is reviewing popular searches on that engine, and then perusing the results that come up for those searches. There's a lot to it though, as Mashable reports: Once youve entered a search term, the results are displayed rather nicely. For each application, you can see how many total users there are, as well as the percentage of daily actives. You can also see when the application was last updated and the terms that match your search query. A pull down menu allows you to quickly change the way you would like to sort the results with the aforementioned options. Additionally, for most apps there is a magnifying glass you can mouse over to see a preview of what the application looks like. Comments Tag: Facebook, SocialNetworking Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: David Berkowitz is Director of Strategic Planning for 360i and oversees the Search Informed Marketing firm's Emerging Media Practice. Every Tuesday, he pens the Search Insider column for MediaPost, with over 100 articles published to date. He often speaks at events covering marketing, media, and technology; his previous engagements include Ad:Tech, Consumer Electronics Show - Digital Hollywood, MediaPost's Search Insider Summit, and many others. He has also blogged extensively with MarketersStudio.com, MarketingVox, nowEurope, AdTechBlog, and others. |
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