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YouTube Accounts For 1/3 Of All Google 
By: Nathan Weinberg 2007-09-19 JMP Securities analyst William Morrison looks at ComScore data, and shows that YouTube is now commanding 35% of Googles users, and a full 28% of all minutes spent on Google properties. Considering that streaming video uses up more of Google resources than, say, a search results page, but YouTube is monetized at an extremely smaller rate than Google search, its safe to say that if Google doesnt find a way to monetize more of YouTube, and fast, its going to become a major drain on the company. He also notes that Google has enjoyed healthy growth over the last year, with 20% growth in worldwide users, 18% in U.S. users (22% of the total), 113% in time spent on site, and 56% in page views. A real shocker: Google Maps has surged 98% to 682 million pageviews, much more than Yahoos 397 million. Is MapQuest still number one? I wonder. Comments Tag: Google, YouTube Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines. Visit the InsideGoogle blog. |
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