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Yahoo To Break Open 
By: Jordan McCollum 2007-09-13 Business Week reports that Yahoo is working to open up: not just in transparency, but in involving users"and especially user-developers"to improve Yahoo. 
Scott Moore, head of news and information for Yahoos Media Group, told Business Week, We are trying to make Yahoo into more of an open platform that lots of people can plug into. The Business Week article also states that
These widgets, comparable to Google Gadgets or Facebook Apps, may not be the first of their kind, but could be a vital step in revitalizing Yahoos fortunes. Of course, My Yahoo has had modules for some time now, and it doesnt seem to have helped. Theyve already begun by releasing the source code to Yahoo Mail, which we noted earlier this week as one of the premiere Web email services and Yahoos underutilized potential strengths. Sue Decker said in July that they would like activate this dormant social network. Brad Garlinghouse, author of last years Peanut Butter Manifesto and Senior Vice President of Communications, Communities, and Front Doors, forsees:
Coming so soon after the announcement of Yahoos Right Media accidentally spreading a virus with its ads, its important to note that this open platform could encourage further virus and spam attacks. Business Week draws a parallel with Facebook Apps, which have had some struggles in these areas. Of course, much of this is purely speculation. Well have to wait and see how much Yahoo will open up, if at all. About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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