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Google Goes Social On Facebook 
By: Jordan McCollum 2007-08-29 The Wall Street Journal may have moved on, but Google is just getting to the Facebook party. Mashable covers yesterdays launch of the Google Facebook application. Because, of course, its far more convenient to use an application within Facebook than the search box or toolbars in our browsers.  Google Facebook application screenshot, courtesy of Google Operating System. Mashable also points out that the timing of the application couldnt be better. Just days after Robert Scoble raved that Facebooks social aspect (along with Mahalo and Techmeme) will supplant Google in four years, Googles new application takes on social search. Currently, you can perform searches from within Facebook and share your favorite results in your Mini-Feed (on users profiles). According to Google Operating System, the application also highlights the most popular shared items. Built on Googles AJAX API, the search function may integrate Google Bookmarks and (of course) Facebooks networking capability in the future. Id give you more feedback on how well it functions, but . . . it doesnt. Even as Mashables article published, the Google app went down and hasnt yet recovered. Before we get all excited that Googles doing social, so it must be socials day to shine, I do have to rain on the social search parade. My Facebook friends"everyone from Marketing Pilgrim readers to college roommates to elementary school friends"probably arent interested in my results for -stress timed language- or -abyssinians- or -Paducah, KY-. I imagine my friends web histories to be littered with trivia and information that Im not particularly interested in, either. Finally, while Im sure some people keep Facebook open all the time, I just dont see this as being more convenient than using the search boxes in your browser or (gasp) having to type in all six letters of Google. Unless, of course, youre searching to show off all the cool stuff youve found. Comments Tag: Google, Facebook, Social Networking Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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