Supplemental Results Rankings vs Internal Link Weight

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Supplemental Results & Rankings Vs Internal Link Weight

By: Aaron Wall
2007-08-27

Over at Seo4fun, Halfdeck created some free tools to estimate your internal PageRank flow based on your internal linkage data and how you link out to other sites.

He offers a free PHP script and a Java version. He also went into great detail to explain how to use his free Javascript version, offering better documentation than many paid tools.

Look at how you flow PageRank internally and compare that to your stats.

Is most of your traffic to category level pages, or are you flowing enough PageRank down to help the lower level pages get indexed and rank?

Which pages are getting the most traffic or making the most money. Does your link structure line up with that? If not, where can you add a few links to help further boost those earnings?

What low value pages are linked to way too much? Does it make sense to remove those links or use nofollow to prevent passing authority to them?
I installed the PHP version here if you want to try it out. Half might add a PageRank scraping tool to the Java version. If he does that, grabs page titles, and grabs internal anchor text, then his tool would likely be superior to OptiSpider, which currently sells for $129

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Tag: Google, SEO

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.

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