Something Ask com Does Right

iEntry 10th Anniversary

RSS

Contact

Something Ask.com Does Right

By: Jordan McCollum
2007-08-21

Ask.com has good news sprouting up everywhere, it seems. Their new feature-heavy, offensive-content-free commercial premiered last week and now comes the news that their new interface...

...Ask 3D, is useful!

MediaPost reports today on comScore data that indicates that nearly 10% of Asks 50 million searchers refine their searches using the left column related searches and zoom related searches. Those 5 million unique visitors represent nearly 3% of the total Internet population. With Asks market share hovering around 4%, marked loyalty to Asks interface could definitely impact their dominance"the MediaPost article even addresses the possibility of eclipsing MSN.

More good news in the MediaPost article: independent studies show that Asks new interface enhances their customer satisfaction:

Ask fared well in the University of Michigans recent annual American Customer Satisfaction Index (ACSI) report, as user satisfaction grew from a rating of 71 (out of 100) last year, to 75 in 2007. The four-point increase contrasted with slips in satisfaction for Google, MSN and AOL"and for the category as a whole. So far, Ask appears to be the only search engine making improvements to keep pace with the expectations of consumers.

Now if only they hadnt experimented with outlandish and creepy commercials

Comments

Tag: Ask.com

Add to

Del.icio.us |

Digg |

Reddit |

Furl

Have a bookmark! -

About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.

Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here

Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...

SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...

» Submit your site for FREE «

More...

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software