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How Google Helps Build & Reinforce Monopolies 
By: Aaron Wall 2007-08-13 Should one company own 10 first page results for a commercial non-brand keyword? If you or I ever ranked this well and were that over the top with white-label domains we would expect a swift hand edit from the Google engineering department. Should Bankrate? Or is it ok for them to monopolize the search results if they already are a near monopoly? What is questionable here is not just the number of results or similarity of offering between different brands, but that a couple of the domains are the exact same names with the exception of one of them sporting a hyphen and the other going without. It is not like the competition is weak, with them outranking Fannie Mae, Yahoo! Finance, and Bloomberg. In a few months all those Bankrate sites will still rank because they have the AdWords budget and brand to support it. Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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