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Universal Local Search And Direct Navigation 
By: Michael Gray 2007-08-09 So heres an interesting little discovery, type the following into your FF address bar, Museum of Modern Art. You should be directed to http://moma.org/ Now try the following: Museum of Modern Art NY Museum of Modern Art New York Museum of Modern Art Manhattan Even though the #1 result is the same site you activate the google local universal search part of the programming and get SERPS with local listings and maps as seen below. 
Now for those of you who think its just a location being in the query string try this: Museum of Modern Art Los Angeles What happens you get directed to http://www.lacma.org/ because -Museum of Modern Art Los Angeles- doesnt have a local/universal search listing (if google isnt smart enough to know los angeles is a local term they really have issues). So it appears local/universal search gets activated when there is a local listing for a particular search term not just the presence of a local term in the query. So what you say, -Museum of Modern Art City Name- traffic isnt very monetizable. Well instead of just changing the city name part of the query you change the Museum of Modern Art part as well. And if you were a nefarious type of person you could help google by adding a local listing, making sure searchers come to a SERP page giving someone other than the #1 listing a shot at some traffic not that Im suggesting or advocating that tactic nope not me Comments Tag: Google Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Michael Gray is SEO specialist and publishes a Search Engine Industry blog at www.Wolf-Howl.com. He has over 10 years experience in website development and internet marketing, helping both small and large companies increase their search engine visibility, traffic, and sales. Michael is a current member of Internet Marketing of New York ( IM-NY.org) and a guest speaker on Webmaster Radio. He is also an editor for the popular search engine new website Threadwatch.org. |
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