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Adwords Include Recommended Budget Link...

By: Dan Sharp
2007-08-09

...To Campaign Status. Google want you to spend more. Oh yes. So if any of your campaigns are hitting there budgets, expect to be confronted by a big scary campaign budget alert when...

.. you enter your Adwords account.

The warning message helpfully explains the percentage of impressions you are missing out on. This is then backed up by a new Show me my recommended budget link within the campaign summary tab as below.

adwords daily budget

If you click through on the link, it takes you through to a familar page with recommended budgets so get maximum exposure.

daily budget

Google does not mention that instead of just increasing your campaign budget to receive maximum impressions, you could equally reduce your average CPC and get more clicks for your money at the same time

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About the Author:
Dan Sharp is the founder and author of the PPC Blog, offering latest news & insights of all things pay per click. Dan is currently employed as a pay per click advertising specialist for one of the UK's top SEM agencies.


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