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Ask.com Ads: Confirmed As Creepy

By: Jordan McCollum
2007-08-07

You already know that Ask.coms latest round of I got what I was looking for TV commercials are not what I was looking for.

But Im not the only one. In todays Ad Report Card column on Slate, Ads we hate, featured the ad that I hate. First, a sample of the hate mail for Ask.coms campaign:
    In the new TV ads for the search engine Ask.com, a man (along with a chorus of women) sings that he found just what he was looking for. What he was looking for turns out to be chicks with swords. While its vaguely disturbing that Ask.com is celebrating in song that this guy successfully found masturbatory material online, I am truly creeped out by his smile a few seconds into the song. It looks like his search on Ask.com would actually be how to cook and eat chicks with swords.
    "M.M.
Next, Seth Stevenson, the Slate columnist, responds:
    Wow, he does look terrifyingly excited. Im not sure this ad was the best move for a mainstream search engine that hopes to compete with Google. 1) It implies that the typical Ask.com user is a freaky fetish-porn perv. 2) The pitch is that Ask.com is the best way to locate hard-to-find things on the Web. But"correct me if Im wrong"isnt porn the one thing thats not at all difficult to find on the Web?
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About the Author:
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing.


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