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Meta Spam: Search Results In The Search Results

By: Aaron Wall
2007-08-01

I was chatting with DaveN last night about Google's spam problem. So many spammy listings are dominating Google using the following techniques...

  • submitting spam to a social news site (I see a lot of 1 vote Netscape and Digg listings for long tail queries in the consumer fiance vertical)

  • linking to a site search on an authoritative site like weather.com, limited to your target keyword and site:mysite.com. Google has had the regurgitating search result problem for at least 5 months now.

  • leveraging an authoritative redirect off a site like Archive.org
DaveN also pointed out how many clean sites like WebStandards.org funnel PageRank to sites that show spamming is indeed a web-wide standard. Still way too much weight on domain authority Google!

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.


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