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How Easily Do Authoritative Sites Rank For New Keywords? 
By: Aaron Wall 2007-07-25 All you have to do is look at all the spammy .edu pages that rank for stuff like ringtones and prescription drugs to know that if you have an authoritative site it does not take much... ...to rank for competitive terms It only took Matt Cutts one external citation with the associated anchor text to rank for buy cheap Viagra. If you have a number of low quality sites on broad array of topics, or many online friends who are willing to help you with a link here or there, it is easy to make an authoritative site rank well enough to make deep into 5 or 6 figures a month from it. This is why many of the best SEOs forgo early profits to build domain authority, and create high value editorial channels with few ads on the same sites as commercial offers to subsidize the rankings of the lower value offer pages. Comments Tag: Keywords, Matt Cutts, SEO Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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