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Benefits Of Google's Custom Search Engine 
By: Aaron Wall 2007-07-18 I recently installed the new business edition of Google's custom search engine. It took about 5 minutes to set up and will likely pay for itself many times over. You can use it by using the search box in the right rail. Google's custom search engine is easy to customize, fast to implement, works across multiple domains and is cheap. It only costs $100 a year for up to 5K pages and $500 a year for 50K pages. It also allows the owner to see search frequency and your most popular queries. Rather than doing Google site specific searches, now I can see Google flavored results customized to my site right from my own domain. If I am searching for something on my own site and can't find it, the odds are pretty good that I am not going to show up in Google's global search either. Using Google's search will likely also help you figure out how well they trust different pages on a site or a subset of sites, as it likely factors in link popularity and other off site relevancy measurements (unlike most site search services). If your site is easier to search it is easier for you and others to cite your archived content. Using search results with the same format as Google's will also show you how compelling your documents look to customers on Google, from a searcher's perspective. Some consumers may also view your business as being more Google friendly if you use a Google site search service. Their awareness of and affinity toward Google's brand may help increase your conversions. Comments About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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