SEO Selling Effectiveness Optimization

SEO - Selling Effectiveness Optimization

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By: Barry Welford
2007-07-17

Is Usability Part Of The New SEO? Thats a question being discussed in the Cre8asite Forums. It all stems from the launch of a new website, Sphinn, by Danny Sullivan.

According to Rand Fishkin, Sphinn is the Social News Site Every Search Marketer Should Be Using. Kim Krause Berg was not so sure since she felt that Search Engine Marketing is Bogus for Sites That Simply Dont Function. After some friendly discussion, it now appears that Usability will be added to Sphinn, as will Web Analytics.

So after all this, what exactly does Sphinn cover? I can almost see all the interminable debates starting up again. Is it SEO, or SEM, or perhaps Internet Marketing? Should it include Usability? In some ways I see Usability and SEM as equal team members in getting websites to perform. Then again there is all the fine work done by Stanford on persuasiveness or Captology as they describe it. Should that be included too?

Perhaps its time to stand well back and look at the big picture. SEO is the most widely known term by website owners in general, so perhaps we should be using that as our key acronym. All we must do is attach a more appropriate meaning to the acronym.

The more reputable SEO consultants understand that it is not just getting to #1 in Google. They are already encouraging their clients to maximize sales from their websites. So as I suggested back in 2003, SEO should be Selling Effectiveness Optimization. Perhaps with the passage of time, the suggestion will now be seen to have more merit.

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About the Author:
Barry Welford, President of SMM Strategic Marketing Montreal works with business owners and senior management on Internet Marketing strategy and action plans to grow their companies. He is a moderator at the Cre8asite Forums and writes on current issues on the Internet and on the Mobile Web in three blogs, BPWrap, StayGoLinks and The Other Bloke's Blog.