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Microsoft Office Live Adds Ask.com Sponsored Listings 
By: Bill Hartzer 2007-07-17 Microsoft and Ask.com have reached a deal to allow Microsoft Office Live customers to manage their Pay Per Click (PPC) campaigns on two of hte top five search engines"with one service. Microsoft is adding the Ask Sponsored Listings to the Microsoft adManager Beta PPC search advertising service. Microsofts adManager allows you to purchase and manage pay per click advertising directly from the Microsoft Office Live platform. Ask Sponsored Listings is joining the MSN(R) network and MSN Live Search as official distribution sources for Microsoft Office Live customers PPC ads. Ask Sponsored Listings (ASL) is an automated, open-auction system that allows search markters and businesses to buy, manage, and optimize PPC and contextual advertising campaigns on the ASL publisher network, which includes the Ask.com search engine. Microsofts adManager helps small businesses manage the pay-per-click advertising process. Once you set up up an account with Microsoft adManager, you can immediately select keywords to create ads and set up bid amounts. Microsoft adManager will work within your budget, as well as target the campaign at the local or national level. In addition, Microsoft AdManager will show results through reports that describe which keywords are driving customers to your Web site. Microsoft Office Live is a complete, affordable set of easy-to-use Internet-based software and services that helps small businesses attract new customers, keep in touch with existing customers and easily manage their business from virtually any location. By combining the power of software plus services, Microsoft Office Live helps small businesses establish a professional Web presence, stay in touch with their customers, and easily access company information from one complete online location. More information is available at http://www.officelive.com/. Ask Sponsored Listings (ASL), introduced in the Fall of 2005, is an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. More than 48,000 advertisers use the system to bid on more than 25 million keywords. Additional information about ASL is available at http://sponsoredlistings.ask.com/. One the worlds largest online advertising solutions and sales groups, IAC Advertising Solutions offers complete solutions for a variety of communication needs and a comprehensive range of advertising products, including search, media, and direct marketing. Search solutions include Ask Sponsored Listings, an automated open-auction system allowing marketers to purchase, manage and optimize campaigns on the ASL publisher network, including Ask.com. Media solutions include online templated ad units and integrated sponsorships, as well as offline media capabilities on IACs network of leading online brands, including Ticketmaster Citysearch, Evite, Match.com, iWon, Excite, and Expedia. Direct Marketing solutions include email, lead generation, co-registration, sweepstakes and promotions. IAC Advertising Solutions is a division of IAC Search & Media, a wholly-owned business of IAC (NASDAQ:IACI). Comments About the Author: Bill Hartzer manages the Search Engine Marketing and Social Media Marketing team at Vizion Interactive, a leading search engine marketing, social media marketing, and web design firm based in the Dallas, Texas area. Hartzer recently joined Vizion Interactive, where his vast experience in the both search engine marketing and social media marketing bolster's Vizion Interactive's already robust search engine marketing and social media marketing offerings. |
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