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Microsoft Beats Google Search Growth 
By: Rene LeMerle 2007-07-16 New figures released by Compete, an online traffic tracking and information company, suggest Microsoft has finally beaten Google in search "growth" according to its June figures. Microsoft search grew 67.3% from May 07 to June 07, but closer inspection reveals the secret to the phenomenal growth. According to the Compete announcement post, the majority of Microsoft's growth has come from its Live Search Club. Live Search Club offers games where players can win points that are redeemable on Microsoft products. The clever part is that the games require users to use Live Search to play - hence driving up Microsoft's search usage. "We didn't see any traffic to club.live.com at all in April. About a third of a million unique visitors went to the club in May, and in June, this shot up to over 3 million unique visitors." said Steve Willis in his post. 
While search growth of 67.3% sounds impressive, it's important to remember it's based on Microsoft's relatively small share of only 8.4% in May 07 and if they can't turn Live Search Club searchers into loyal searchers - then the growth really doesn't mean much. I doubt Google will be feeling any pressure at this early stage, but should Microsoft continue to increase its share (even if only measured by Compete's version of traffic tracking), then the search giant might start to pay more attention. Comments About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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