Incisive Media Launches Search Engine for the Mortgage Industry

Incisive Media Launches Search Engine For The Mortgage Industry

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By: Bill Hartzer
2007-07-13

Incisive Media, the company known in the search engine marketing industry for owning the Search Engine Strategies conferences and a company that is a leading international B2B publisher...

... has launched a new vertical search engine for the mortgage industry. The search engine is powered by Convera.

This new vertical search engine, located at search.mortgagesolutions-online.com, allows professionals in the mortgage industry to search deeply into highly relevant Web sites selected by industry experts and experienced editors, according to Incisive Media.

The Mortgage Solutions Online search engines goal is to help with the workflow of financial professionals in the mortgage industry who need fast and efficient access to important industry information.

Convera, the company providing the search technology for this mortgage search engine, is a leading provider of vertical search services for publishers. Based on a semantic index of the Web, Convera enables publishers to generate additional revenue by creating customized search applications for specialist audiences under their own brand.

Many of the worlds largest publishers rely on Convera vertical search services to accelerate their e-publishing strategies, meet growing monetization goals and build loyal online professional communities. Convera is headquartered in Vienna, Va. with major offices in Carlsbad, Ca. and Bracknell, UK. Convera is listed on NASDAQ under the ticker symbol CNVR.

Incisive Media is a fast growing specialist business information provider operating in nine core markets, financial risk management, retail investment, legal, insurance, mortgage, capital markets/financial IT, marketing, photographic and Private Equity. The Group delivers key information to defined target audiences across a variety of platforms including magazines, conferences and exhibitions, websites, newsletters, contract publishing and databases.

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About the Author:
Bill Hartzer manages the Search Engine Marketing division of MarketNet, Inc., a leading full-service interactive design and development firm in Dallas, Texas. Hartzer recently joined MarketNet, where his vast experience significantly bolsters MarketNet's already robust search engine marketing offerings.

http://www.billhartzer.com