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Future Of SEM Ala MIMA 
By: Lee Odden 2007-07-11 Chris Boggs is moderating a local MIMA event, aka "Salon", with reps from Google (Kevin Willer) and Microsoft (Saleel Sathe) tomorrow night and asked if I would join since the Ask.com rep had to bow out. It's called "The Future of Search: A Holistic View" and should be pretty interesting. As a guy who's involved with every organization and publication in the search marketing industry you could possibly think of, Chris is a very sharp fellow and I'm sure he'll keep the engines on their toes. The event promotion rightly emphasized the search engines' participation on the panel and since I'm being added the night before the event happens, no one will expect to see me there. I hope the Ask.com fans are not too disappointed. I'll just have to say I'm there to channel Gary Price since he's been so good about providing us the latest and greatest Ask.com developments. The topic is terrifically spot-on for what's happening in the search marketing industry right now and it's great to see a panel of (mostly) reps from the search engines coming here to the Minneapple. I do like the notion of "holistic search marketing" and have written about that recently as "holistic SEO" as well as, "digital asset optimization". However, I'll be taking a big back seat to Kevin and Saleel since they're the reason (besides Chris and the drinks) people will be attending. If you're in the Twin Cities, come on down to the Calhoun Beach Club tomorrow at 5:15 or so for registration and lubrication. The fun starts at 6 followed by networking, food and the ever present MIMA staple, the cash bar at 7pm. More info and details are here. Comments Tags: MIMA, SEM Have a bookmark! -  About the Author: Lee Odden is President and Founder of TopRank Online Marketing , specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at Online Marketing Blog offering daily news, interviews and best practices. |
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