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UK CEO Warns...

By: Andy Beal
2007-07-06

"Never Allowing Your Programmers To Try Any Kind Of SEO At All". I 'm not sure which is worse...

    1. The CEO of AudioBooksForFree.com stating, ""I would say that the most important policy regarding search optimisation is never allowing your programmers to try any kind of SEO at all?

    2. SiliconRepublic.com allowing this kind of junk to be published.

    3. Us for giving it undeserved attention.
When will the spread of misinformation on SEO end? Just because one company happens to rank well for keywords that are part of it's company name - and likely used a lot in the anchor text of backlinks - doesn't mean everyone else should just suck it up.

Still you have to give them credit. The company is either truly ignorant about SEO, or is brazen enough to duplicate its main page in a more "search engine friendly" text-only format. (btw, nofollow added to that link, as I would hate to keep the CEO up at night worrying!) ;-)

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.


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