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Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software

By: Dan Sharp
2007-07-05

The short answer, either... A) Be Wikipedia or B) Indulge in a excessive mixture of reciprocal links & anchor text.

I keep an eye on a few popular search phrases for no reason other than geeky interest and I have been amused for sometime by one particular website that ranks higher currently than any other company offering SEO services on Google.co.uk.

In fact, SEOmoz mentioned them recently in a post, as they themselves were knocked from position 7 on Google.com to 15 by the same website. So this website must be doing something right?

Right?!

I don't know the guy or the company at all. I am not here to out anyone or their practices, or to make a judgement call on whether others should follow their example. Its just amusing to see how you can still rank for an extremely competitive term such as SEO (up against the experts) by doing the same things that were in fashion a couple of years back.

This site has just 3,227 links yet ranks below only Wikipedia (come on, you weren't expecting them to outrank Wiki) for the term SEO.

What can we learn from the site?

Simply, ignore the professional expert SEO advice of not linking out to and from irrelvant content, random neighbourhoods or undertaking excessive reciprocal linking.

Embrace it.

Sure having a 2003 old domain with a couple of Dmoz links helps a little but good old reciprocal linking and anchor text seem to do the job very nicely still. Well, footer links from any site, regardless of content relevance.

Can you spot the link?!

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Tag: SEO, Rank, Links

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About the Author:
Dan Sharp is the founder and author of the PPC Blog, offering latest news & insights of all things pay per click. Dan is currently employed as a pay per click advertising specialist for one of the UK's top SEM agencies.