Leveraging Your Search Knowledge to Market to Different Communities

Leveraging Your Search Knowledge To Market To Different Communities

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Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software

By: Aaron Wall
2007-06-27

The type of person who reads this blog and other blogs about search marketing knows far more than the average webmaster (or web user) about search.

You can use that knowledge as a marketing advantage over the competition, by doing things like creating a custom topical search engine, or write about harnassing the power of Google to _____. Search is a big power on the web, and it relates to everyone publishing a site. Leverage Google's brand to push your own.

If you story spreads great, if not then you site is at least a bit thicker and harder for people to compete with.

In almost every field you can make your content seem more linkable and more remarkable by talking about it as though it is a search play rather than a pure content website. Look how much press Mahalo got compared to the quality of the site and the quality of the concept.

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Tag: Search, Marketing, Google

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About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.