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Buying Sites For Search Engine Ranking Domination 
By: Aaron Wall 2007-06-25 Frank mentioned this NYP article about how some companies are buying sites outright rather than increasing their AdWords bid prices. I expect this to be a large and growing trend for at least a couple years. As Google gets more efficient at pricing the ads they increase the value of the top ranked sites that sit alongside those ads. Internet Search Metrics, quoted in the NYP article as Internet Search Management, is providing audits on the competitive landscape of search
The ISM audits, to be released in London, break down which of 50 business sectors are locked up - that is, have large chunks of natural search dominated by a handful of companies - and which are wide open. Comments Tag: Search Engine Ranking, AdWords Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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