iEntry 10th Anniversary
RSS
Contact
 |
|
Advertisers Dissatisfied With Google Adwords PPA 
By: Navneet Kaushal 2007-06-19 Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application: 1. "First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product. 2. Then you'll set the amount that you're willing to pay when this action is completed. 3. Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed." 
In a thread at Webmaster World, one user says he received within a month's time, only 489,557 impressions, 36 clicks and 0 sales in one of his highest profile terms. SeRoundtable.com says that the main complaint is that "it is hard to find, locate and implement the ads on your site. " Based on Webmaster RhinoFish, the things Google AdWords PPA nedds tow ork on include: "Ads are not streamlined into the process as well as i had hoped, it's ganged with the other ppa stuff (like offering adwords, google checkout, adsense signups) under "other", so they have to know to look there first. Google tries it's best to match offers with the adsense publishers site, which is good, but i think they need to make it more obvious - either integrate it into the ad / unit creation process that most use (the adsense blocks) or split it out so it stands on its own and is more noticeable. Other, sitting beside the ppa offers that G already has, doesn't seem to do it justice for me, in terms of opportunity or noticeability." Fact is the Google ay-Per-Action is still in a beta format and it is still in the first stages so the distribution network is still nominal. Comments Tags: Google, PPA Have a bookmark! -  About the Author: Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals. Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here. |
|
||||||||||||||||||||||||||||
| SearchNewz
is an iEntry, Inc. ® publication
©
All Rights Reserved. Newsletter Archive - Privacy Policy - Legal - Sitemap - Contact Us - RSS Feeds - Newsletter Signup |
