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Simple WordPress SEO Tips 
By: Brian Turner 2007-06-15 Here's a neat little tip for all you Wordpress users out there...Really, it has to be said - WordPress titles suck. "Blog Name > Post Title". That's not what we want to see. So go here and copy/paste the code for dynamic titles Paul provided in the Platinax forums - Wordpress titles without the junk - and replace the default Wordpress title attribute in your template header. Now go to your Wordpress blog and give it a nice keyword description. All you're basically doing is creating a title for your homepage, so don't worry about being too bold here. Now look at your category names, and rewrite them as page titles by using the "Manage > Categories" tab in the Wordpress dashboard. The reason is we want to hit those descriptive keywords a little better. Result? You just leveraged your blog name and category names as page titles and optimised them for the keywords you're aiming at. For example, I've just edited Metal Markets in this manner in order to hit keywords for "metals news" and "metals prices". The homepage now accomodates these keywords, as do the categories, such as Gold Prices News instead of just "Gold" as the category name. I've also done the same for it's sister site Oil Marketer, which now better targets the keywords "Oil news" and "Oil prices", such as here Oil Futures News instead of "Futures Markets". No, this isn't cheating - and no this isn't manipulating the search engines either. It's nothing more than whitehat manipulation of the Wordpress CMS, so that you can create more descriptive and accurate page titles in lieu of otherwise a poor default. After all, isn't that what the basics of SEO is all about? :) Comments Tag: Wordpress, SEO Have a bookmark! -  About the Author: I'm a SEO & business consultant in the UK, specialising in SME's and start-ups. I run internetbusiness.co.uk as a free resource for small business trying to get the best out of being online and offer internet management services from my main company, Britecorp. In my spare time I'm an aspiring science fiction and fantasy writer, and currently live with my family in the Highlands of Scotland. Contact Brian |
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