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Baidu Vs. Google

By: Manoj Jasra
2007-06-15

Gord Hotchkiss posted some of the findings from Enquiro's Chinese Eye Tracking Study in which they compared users' search experience between Google and Baidu (the post is at SearchEngineLand).

The results show that Chinese searchers interact with search results quite differently than North Americans. There was also considerable differences when comparing heatmap scan patterns between Google and Baidu.
What's difference in user experience between Baidu and Google?

When you compare a 62% market share (Baidu) against a 20% market share (Google China) you would think that there should be a significant difference in user experience behind those numbers, right? Well, there is, but not in the way you would expect. Based on North American standards, Google should present a better user experience...On Google, users found what they were looking for in literally half the time (30 seconds vs 55) and with half the real estate - Gord Hotchkiss for SearchEngineLand
See how visitors interact with your with an Eye Tracking panel.

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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