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Fox On Duplicate Content

By: Manoj Jasra
2007-06-14

Google's Vanessa Fox has posted an excellent entry on Duplicate Content at the Webmaster Central Blog. She touches on the most common issues in regards to Duplicate Content:

* Specifying the preferred version of a URL in the site's Sitemap file

* Providing a method for indicating parameters that should be stripped from a URL during indexing

* Providing a way to authenticate ownership of content

* Making a duplicate content report available for site owners

* Working with blogging software and content management systems to address duplicate content issues

Vanessa also mentions the answers to questions that were posed to her at SMX:

* If I nofollow a substantial number of my internal links to reduce duplicate content issues, will this raise a red flag with the search engines?

* Are the search engines continuing the Sitemaps alliance?

* Many pages on my site primarily consist of graphs. Although the graphs are different on each page, how can I ensure that search engines don't see these pages as duplicate since they don't read images?

* I've syndicated my content to many affiliates and now some of those sites are ranking for this content rather than my site. What can I do?

* As a searcher, I want to see duplicates in search results. Can you add this as an option?

Source: Google Analytics Blog - Vanessa Fox

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About the Author:
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc.


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