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Inside Google's Black Box 
By: Aaron Wall 2007-06-13 A bit slow to mention an article that came out while at SMX, but it is worth mentioning. The NYT ran an article about Google's relevancy algorithms titled, Google Keeps Tweaking Its Search Engine... ...which talks about how Google reacts to relevancy problems. The article should be required reading for all SEOs and search lovers. Rand offered a great overview of the article, highlighting that Google noticed their age weighting was too heavy when Google Finance was not ranking where they thought it should, Google changes their matching algorithms to place more weight on phrase matching for some queries, and that Google has created a query deserves freshness (QDF) algorithm which determines how well to mix in new and old results. Matt Cutts, who was quoted in the New York Times article, also commented on it on his blog, confirming that
The two things Google does more aggressively than the other engines are:
Comments Tag: Google, Search Engine, SMX Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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