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Google Maps - Biggest Universal Search Winner

By: Rene LeMerle
2007-06-12

Google released Google Universal Search in mid May 2007 which saw the integration of all its various search verticals including Google Maps, Google Images...

... and Google Video into the main web results.

Although Google Universal Search has only been around for under a month, early results from a recent study by Hitwise show the biggest winners from this enhancement were Google Maps with a 20.34 % boost in traffic and Youtube with an 8.26% increase in traffic.

Percentage U.S. Visits to Custom Category of Top Google Properties

I believe that traffic to Google Maps will continue its fantastic growth in the future as more enhancements like Google Street View are introduced and local search continues its growth.

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About the Author:
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.


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