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Mind Mapping And Internal Link Equity 
By: Aaron Wall 2007-05-30 Bill Slawski recently made a post about using mind mapping to think of types of people who would be interested in a site and types of content one would want to create to appeal to them. Effective navigation acts as a visual cue and guides people through your site. If your site was rendered without graphics or CSS would people still be able to understand what your site was about? Today I spoke with the owner of Saffron Marigold. While the site has been featured on HGTV and in the NYT it is still only converting to a portion of its potential because the top level navigation consists of about, products, policies, shopping bag, my account. That navigation could not possibly be any more generic. Effective navigation is descriptive and places the most important / common / profitable needs first. I just looked at my navigation, and it wrongfully assumes the reader already knows what search engine optimization is. This site would be more effective and profitable if there was a page linked to about What is SEO?, or some other general introductory post. Comments Tag: link equity Have a bookmark! -  About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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