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Ask: "It Isn't About Beating Google, Microsoft Or Yahoo!" 
By: Jordan McCollum 2007-05-25 Apparently Jennifer Laycock, Josh Catone and Andy aren't the only ones wondering about Ask.com's future. Forbes.com's Victoria Murphy Barret sat down with Ask CEO Jim Lanzone this week to ask Ask where they're headed. Some of Jim's highlights:
Saying we're small is like saying we're a small television network. I'd rather have a small slice of a watermelon than a whole grape. Put another way, Mercedes doesn't sell as many cars as Ford, but which would you rather own? We're not up against a big brand, really. Our upside is getting people on Ask.com to do more while they're there. We have 25 million users monthly in the United States. Our users, on average, visit us three times a month. Google's visit 15 times a month. This isn't the switching battle people make it out to be." What do you think of Jim's points? Comments Tag: Ask.com, Google, Yahoo, Microsoft Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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