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Video SEO 
By: Jordan McCollum 2007-05-18 With Wednesday's announcement of a new universally integrated Google SERP, it's doubly important to optimize your non-text content for Google. After all, if some of the top 10 spaces are taken up by images, news, products, or video, it's just another challenge for Internet marketers, right? blinkx, the video search engine, anticipated the need to SEO video. They published a whitepaper on video SEO and published the same content on a wiki (although there have been virtually no changes since then). When the report came out, Richard McManus of Read/WriteWeb summarized the whitepaper and wiki's contents: * Cleaning and conversion of metadataBasically, it sounds like blinkx covered a lot of the basics of all-purpose SEO. If you're just getting into video or SEO, you might want to check out the whitepaper, since it does cover a lot of background on the online video industry. If you've already covered these bases in your online video, how about contributing to blinkx's wiki? Comments Tags: SEO, video Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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