Ask com to Spend 100m to Buy Market Share

iEntry 10th Anniversary

RSS

Contact

Ask.com To Spend $100m To Buy Market Share

By: Andy Beal
2007-05-15

Can Ask.com buy additional market share for the sum of $100 million? That's what it hopes to do, with a marketing blitz this summer that will see the search engine try...

...and convince searchers to give the company a try.

"We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google," IAC Chairman and CEO Barry Diller said at the Reuters Global Technology, Media and Telecoms Summit in New York. "We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said. The campaign will include TV ads as well as the same "shock" billboard strategy that has been used in Britain. How many percentage points will $100m buy? We'll have to wait until the fall and see if Ask has increased its audience size.

Comments

Tag: Ask.com

Add to

Del.icio.us |

Digg |

Reddit |

Furl

Have a bookmark! -

About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Do you have a search site?
Submit it free to the internet's best search industry directory. » Click Here

Search Engines
Google, Yahoo, MSN...

Search Marketing
Marketing, Budget, Planning...

Pay Per Click
Bid, Price, Quality...

SEO Companies
Optimization, Manage, Company...

SEO Tools
Track, Search, Create...

Analytics
Statistics, Counter...

» Submit your site for FREE «

More...

Get Your Site Submitted for Free in the World's Largest B2B Directory!

Email Address:
* URL:
*
*Indicates Mandatory Field

Terms & Conditions


Titan Quest Forum	Nintendo Wii	Graphics Forum
Halo 3 Forum	Mac Software