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Cutts Does A Rewrite On Link Advice 
By: Aaron Wall 2007-05-14 Matt Cutts posted a series of anti-link buying posts on his blog then quickly moved on to cat blogging. One of his posts gained a lot of attention because it was controversial. After the post got hundreds of comments and inbound links he updated that post to show more information Nothing wrong with doing a rewrite to add to your messaging after you garnered attention...it is probably better from a marketing / SEO / usability standpoint, as noted by Massa: The way to alter perception is exactly the way Google does it and the way Aaron has been trying to do it. Historical reference. If you notice in posts by engines reps, there is always statements pointing to past documented events. If there is no one to counter those statements with different views or contradictory events, it makes it easier to have the first persons FUD appear to be factual and historically correct and beyond reproach. Comments Tags: Matt Cutts, linking About the Author: Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites. |
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