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Google Market Share Up Again 
By: Jordan McCollum 2007-05-10 Hitwise released their April 2007 search engine market share numbers today-and, surprise, surprise, Google is still way out in front, climbing just over a percentage point over March's numbers. Google's latest piece of the pie: 65.26% to Yahoo's 20.73%, MSN's 8.46% and Ask's 3.69%. Take a look: 
source: Hitwise Look, Mom, that purple PacMan is going to eat all the other pieces! Google is not the only SE to gain over March's numbers; Ask's share increased 0.21 percentage points over March. Yahoo declined by half a percentage point and MSN/Live declined by over 2/3 of a percentage point. Tiny changes, yes, but I'll bet Yahoo and MSN/Live hope they're not indicative of a larger trend. The larger trend? Year-over-year, only Google has grown (up 11%). Yahoo is down 7%, Ask is down 13% and MSN is down 33%. These are roughly the same growth rates from last month's year-over-year numbers. Hitwise also found that search engines in general (and specifically Google) are driving proportionally more traffic to specific industries: Comparing April 2007 to April 2006 - Travel, Entertainment and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.Somehow, I think more than TV commercials are in order. How long before this affects revenues and stock prices? Comments Tag: Google Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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