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LookSmart Getting Contextual 
By: Jordan McCollum 2007-05-09 LookSmart is expanding their paid search offerings to include contextual advertising. The press release says that they are now "the only company to offer publishers...  ...a comprehensive, private-labeled platform from which they can develop and grow direct relationships with advertisers, while maintaining any other ad network relationships."
LookSmart's advertising offerings now entail: * search and contextual ad serving The ad "backfill" capability "uses ad network feeds from other publishers to help increase revenue and bidding activity." The announcement comes just a couple weeks after Ask announced a contextual advertising product-LookSmart "licenses its AdCenter to top publishers, including Ask.com." LookSmart also recently released their Q1 numbers-$13.2M in revenue, up 25% over Q1 2006. How much do you think their new services will impact Q2-or will they have to wait before it affects them? Comments Have a bookmark! -  About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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