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Yahoo Allows Content Filtering For SEO


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Titan Quest Forum Nintendo Wii Graphics Forum
Halo 3 Forum Mac Software
By: Andy Beal
2007-05-03

Are there parts of your site that you wish you didnt have because they dilute your chances of getting a number 1 ranking on the search engines?

Have you spent endless hours re-working your CSS, so that you main content appears ahead of your navigation, in hope of improving your search ranking?Good news! Yahoo wants to help you filter out the content that doesnt help your optimization efforts, with the introduction of the Robots-Nocontent tag.
webmasters can now mark parts of a page with a robots-nocontent tag which will indicate to our crawler what parts of a page are unrelated to the main content and are only useful for visitors. We wont use the terms contained in these special tagged sections as information for finding the page or for the abstract in the search results. Note: Using a nocontent tag to mark explicit sections of content is not considered cloaking because all of the content on the page is available to protect the relevance of the results (unlike cloaking where we may be served content that is different from what visitors see).
Spammers? Its yo birthday, yo gonna party like its yo birthday!

Is it just me, or is Yahoo just asking for trouble with this? If you strip out images, code, sidebars etc, and let Yahoo only index the good stuff isnt that the same effect as cloaking?

And of course, the cynic in me is wondering what back-door use will be imposed on us in a few months. Remember how innocuous the introduction of nofollow was?

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About the Author:
Andy Beal is an internet marketing consultant and considered one of the world's most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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